ALIFE Project : I Story
Jordan Marchand : Lead vocal | ALIFE - Creative Music Projects
Patrick Hardy : Lead, rhythm guitars and back vocals | ALIFE - Creative Music Projects
Randy McCone : Bass and back vocals | ALIFE - Creative Music Projects
Pierre P. : Drums, percussion, sequencing and back vocals | ALIFE - Creative Music Projects
Project : I Story | ALIFE - Creative Music Projects
Jordan Marchand : Lead Vocal | ALIFE - Creative Music ProjectsPatrick Hardy : Lead, rhythm guitars and back vocals | ALIFE - Creative Music ProjectsRandy McCone : Bass and back vocals | ALIFE - Creative Music ProjectsPierre P. : Drums, percussion, sequencing and back vocals | ALIFE - Creative Music ProjectsProject : I Story | ALIFE - Creative Music Projects


Jordan Marchand : Lead vocal
Patrick Hardy : Lead, rhythm guitars and back vocals
Randy McCone : Bass and back vocals
Pierre P. : Drums, percussion, sequencing and back vocals



‘I Story’ (written with sarcasm in mind) is a portrayal of the utmost importance given to the “I” that wants so badly to be right and take control. Too much of “I” can be detrimental and consequently even lead to downfall. When the “I” thinks, the result is not always the right answer. In other words, decisions made by the “I” can be in conflict with the fruit of genuine intuition that leads to success. In fact, it’s not about being better than anyone else; it’s about being better.

Thanks to +200 Radio Stations and musical directors across U.S. and Canada that played the song. To a certain extent, they unknowingly encouraged us to keep it and make it our very first Project for this new website. Some of the radio links can be found on our Facebook page.

Filmed and released within a week in February 2011, ‘I Story’ was mainly aired from 2011 to the end of 2012. The release of this video on this new website can almost be characterized its second breath.

Unlike the video ‘Meanwhile’ which was pre-produced and then filmed over three intense days with a good percentage of being out in the fresh air, the filming of ‘I Story’ took place in a small studio and could not have been more spontaneous.

The decision to make a video was made a few days prior to the shooting and the props were found or created literally the evening prior to and the morning of the shooting day. Pressure of deadlines can sometimes do some good !

Many thanks to our director’s vivid imagination, especially for being able to improvise on the spot (like using mirrors to add some interesting dynamic to the image).

Thanks for watching !

New 2018 Pre-Radio Remix now available on iTunes.



Filmed by Nicolas and Samuel de la Sablonnière (AntareZ Films).
Edited and Directed by Nicolas de la Sablonnière.
Music Recorded, Mixed, Produced and Mastered at AUDIO SUITES, Montreal by Pierre P.

Additional recording at Studio Fast Forward, Montreal.




Wakes with a sigh
The “I” open-eyed, re-sensitized
Rightly afraid as the wash of accolades
Beads and streams away, away!
There goes the “I” past the heyday
Now a lonely castaway
No more ego standing in the way
What a shame, no one left to blame
Becoming weak, pride is cut and bleeds
Last to know, the “I” fails to grow
Stepping out to look within
is the better part of understanding
Harm ensuing when the “I” leads the way
There goes the “I” past the heyday
Now a lonely castaway
No more ego standing in the way
Adrift, astray
What a shame, no one left to blame,
No one left to blame, no one left to blame



Jordan Marchand

Jordan Marchand, a performer from Montreal, has been singing for more than 15 years. He started singing with the Hudson Music Club and was a musical theatre performer in and out of Montreal for years. Jordan staged with several renowned musical theater groups such as Montreal Segal Center, Dora Wasserman Yiddish Theatre, CETM and The Hudson Music Club. He sang in many rock and hard rock bands in Montreal; Drastic, The Colors, ALIFE, just to name a few. Jordan is also an actor and was in many movies and commercials. He branched out his own band singing old style big band crooner music. He performed many shows including singing for the morning show on Global News. Jordan launched an EP in 2014 and his first music video was nominated for the best short film during the Montreal Actra awards.


Patrick Hardy

Despite being a proficient lead guitar rock player, Patrick also obtained a Music Degree in classical guitar at Saint-Laurent College. After completing it, he got the lead guitarist spot in Gold recording act Marie Carmen. He toured Canada performing over 150 shows under the 2 X Platinum album ‘Miel et Venin’. During that tour he also recorded live with Marie Carmen and the Quebec Symphonic orchestra for a very successful album. Not long after the tour, the act won a FELIX for «Best live show of the year» at l’ADISQ. He also appeared as the lead guitarist with Dan Bigras, a 1 X Platinum recording artist. He enjoyed teaching guitar and at a time had a roster of over 30 students a week. He has been playing guitar for close to 40 years and still treasures playing it as if it is the first time. With the passed years his musical appreciation became more diverse than it used to be before. He enjoys the whole spectrum from Abba to Zappa!


Randy McCone

At the age of 17 Randy co-founded ‘Social Tension’, an independent punk rock band. During their run they recorded and co-produced 2 EPs and a full-length album. They made waves and played a ton of live shows, including supporting international touring acts such as the legendary U.K Subs.
After the band dissolved, Randy used his experience to write and record his own material and started 3 different bands during the last decade. All this brought him to doing live sound and pursuing the passion for underground venues and projects.
The latest band, ‘unsung’, toured extensively across Canada in a packed van mile by mile carving its place in the music landscape. Randy wrote and recorded an EP and a full-length album once again and the band found itself being the leading punk band in the underground Montreal scene.
As a result, Randy was invited multiple times, both as a solo act and with the band, to the annual ‘Music 4 Cancer’ festival which features incredible talents from around the globe.
The common theme has been, is and will always be DYI and independence.


Pierre P.

After getting a music degree from Saint-Laurent College, Pierre joined the Concordia University music program where he spent 4 years obtaining a Bachelor’s Degree in music studying drums under Peter Magadini (Modern Drummer Advisory Board) and sound recording under Dr. Mark Corwin (past Juno jurist) with the Electroacoustic Studies program. During that time Pierre was already engineering and producing professionally in various studios in Montreal.
In 1993, he joined the Gold recording act ‘France D’Amour’. Being a part of it, he toured parts of Canada and Europe with +200 shows including opening for acts such as ‘Bon Jovi’ at the Montreal Forum and Live TV shows broadcasted for +1 million viewers. Among many recording sessions as a drummer, he also appeared on the 2 X Platinum recording act ‘Les BB’ on their third record.
With the collaboration of the music faculties of Quebec and Montreal Universities, in November 1996 he performed at the Montreal Drum Fest presented by Yamaha Canada Music which is one of the most important drum events in the world.
25 years of music business and working as a musician and a recording engineer/producer (including thousands of hours of studio time) allowed Pierre to collaborate on over 100 projects.
For the last few years his focus has been on recording, arranging, editing, mixing, mastering and especially producing, but he never lost his passion as a performing musician; both live and in studios.
As music students Pierre and Patrick met at Saint-Laurent college back in the 90s. They both are known in the Quebec music scene and have worked together on numerous projects.


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